CHINESE TEA,
READ THROUGH TERROIR.
Small producers,
sustainable farming.
Climate, soil, craft, and people.
Terroir-driven Chinese teas
Through a language the French understand
deeply: the language of wine.
For tables,
tasting comes first.
Selected with a sommelier’s eye.
Tea born from terroir, shaped by craft.
A taste of land, climate and culture.
The terroir of tea, revealed.
THÉROIR
The story of Chinese tea told through the lens of French wine culture.
In France, terroir is more than geography.
It is heritage, culture, and identity.
It shapes how wine tastes, how it ages,
and how it tells the story of its land.
At THÉROIR, we believe Chinese tea has its own terroirs —
as rich, expressive, and storied as the great vineyards of France.
Yet beyond Asia, these tea terroirs remain largely unknown.
Our mission is simple:
to reveal the terroir of Chinese tea — its mountains, soils, climates, craft, and people —
through a language deeply understood in France: the language of wine.
Tea has terroir.
Tea has a story.
This is THÉROIR.
THÉROIR’S TEA-SEEKING JOURNEY
Moments along the way
