Interested in working with THÉROIR?

Tell us about your project, your place, and how tea fits into your table.

For professionals who approach tea like wine.
Terroir-driven Chinese tea, curated in France.
contact@theroir.fr

Who we work with

We collaborate with professionals who value origin, craft, and tasting.

This includes, but is not limited to:


  • Restaurants & fine dining

  • Wine bars & natural wine places

  • Cafés & specialty coffee shops

  • Concept stores & gourmet shops

  • Hotels & hospitality

  • Sommeliers & beverage professionals

Why THÉROIR


  • Chinese tea approached through the lens of terroir

  • Read like wine: origin, climate, soil, and human craft

  • Whole-leaf teas from small producers

  • A curated selection designed for the table

  • Clear storytelling for guests and customers

What we offer


  • Loose-leaf teas & whole-leaf sachets

  • Clear terroir-based selection (easy to read, like a wine list)

  • Formats adapted to professional use

  • Seasonal selections & limited lots

  • Consistent quality & reliable sourcing

For professionals


  • Simple brewing guidelines

  • Staff-friendly explanations

  • Tasting notes & terroir cards

  • Support for menu integration

  • Flexible formats depending on volume

How to work with us


  • Wholesale & professional pricing

  • Sample kits available upon request

  • Long-term partnerships preferred

  • Based in France, shipping worldwide.

Our Partners

We are honored to share THÉROIR’s teas and philosophy with these partners.


  • PREMNORD, Premeaux-Prissey, France

  • Madame FAN, Paris

  • A NEZ VIN / NEM & VIN, Paris

  • YARD Paris

  • YARD Lyon, l'Epicerie

  • Culinaries, France

More partnerships coming soon...